According to August Busch IV, president of Anheuser-Busch, Budweiser has some interesting new marketing priorities. He writes:
“First, while beer is America’s favorite beverage with 58 percent of overall alcohol servings, we must continue to improve the image and desirability of beer. Second, we must keep beer fun and social. Third, we must grow beer occasions. And fourth, we must continue to improve our retail execution.”
…sounds good to me.
I’d like to party with this guy!
As part of their retro-themed television, radio and print advertising (and merchandising materials), Budweiser most recently unveiled their new “retro” aluminum cans and bottles.
From the Budweiser press release:
“The retro packaging reflects the incredible 129-year heritage of the Budweiser brand while the aluminum bottle complements the image and style of Budweiser drinkers,” said Andy Goeler, senior director of Budweiser Marketing, Anheuser-Busch, Inc. “The core message from decades ago holds true today’s American beer drinkers enjoy the quality, tradition and taste of Budweiser.”
…I’ll drink to that!
Right after I listen to a couple of Bud Light Real Men of Genius commercials:
Anheuser-Busch Generating Lots Of Buzz With Viral Video Ads
I like to help people find unique ways to do things in order to save time & money — so I write about “outside the box” ideas that most wouldn’t think of. As a lifelong dog owner, I often share my best tips for living with and training dogs. I worked in Higher Ed over 10 years before switching gears to pursue activities that I’m truly passionate about. I’ve worked at a vet, in a photo lab, and at a zoo — to name a few. I enjoy the outdoors via bicycle, motorcycle, Jeep, or RV. You can always find me at the corner of Good News & Fun Times as publisher of The Fun Times Guide (32 fun & helpful websites).
