About The Fun Times Guide
In 2004, we (Jim Walczak and Lynnette Walczak) started The Fun Times Guide as a simple 'fun' blog - mostly just for our friends and family to see what we were up to, places we had traveled, and clever ways we had found to save time and money doing everyday things. Initially, the site was filled with lots of fun pictures and little-known facts. You know, things that make you go "Hmmm" As our readership rapidly increased, we soon realized that there were lots more people - way beyond our friends and family - who were interested in the same things we were! So we changed directions a bit and took The Fun Times Guide from a personal blog to a website that covered a lot of different topics. The information was based on unique things that we experienced or learned firsthand - from customer service issues, to purchasing decisions, to breeds of dogs, to frugal money-saving ideas. A network of 32 fun web sites helping you find new and creative ways to do everything under the sun!
Audience Highlights
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Website Technology Highlights
Ezoic’s advanced segmentation allows direct advertisers to target website visitors to thefuntimesguide.com, based on the type of technology they are using to browse the website.
Individualized Ad Experiences Using Ezoic Technology
Ezoic is a powerful machine-learning platform that can deliver viewable, high-quality ads at scale across a network of trusted publishers. Ezoic uses artificial intelligence to dynamically control ad locations, sizes, colors, types, and more, and adapts in real-time to individual visitor preferences, i.e, need more 970x260's in Sweden? Ezoic can adapt existing placements to meet those needs. This technology provides websites with a higher CTR, click quality, and viewability based on present demographics and look-alike user behavior. Ezoic optimizes for user experience and revenue simultaneously through artificial intelligence, ensuring that users aren’t experiencing websites filled with ads and creating ad blindness, which ultimately earns publishers less money. Ezoic contains thousands of diverse publishers on our platform, which allows us to cover almost every category and vertical for advertisers.
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