Movie Previews: How They Influence Your Decisions

Have you ever stopped to think how a movie’s preview (or trailer) actually influences your decision to see that movie or not?

Sure. When you watch the previews for upcoming movies in the movie theater, you’re making mental notes about the ones you want to see later.

Okay then, can you remember how many times you thought the movie looked like it would be good, but when you actually saw it, you couldn’t believe it was actually the same movie?

That happened with us recently.

I have since learned a little secret about how those movie previews are made.

 

Case In Point: The Family Stone Movie

thefamilystonemovie.jpg We thought the movie The Family Stone was a comedy.

Remember… during the holidays, they were showing hilarious comedy clips from this movie starring Sarah Jessica Parker, Rachel McAdams, Dermot Mulroney, Luke Wilson, and Diane Keaton.

We passed on this movie when it was in the theaters. But we rented it the other night, and boy… were we in for a surprise.

This movie was hardly a comedy. To the contrary, it was more of a heavy, deep, honest look at family relationships.

In the end, it was okay. But it sure wasn’t the type of movie we were in the mood for.

 

How Could A Movie Be So Different? 3 Examples

Here’s how the film industry has swayed the public’s decision to see certain movies.

Check out these movie trailers for some very popular movies. And notice how the previews alone can acutally sway you to think one way (or another) about the movie.

 

the-shining.jpgThe Shining …as a heartfelt family movie!

 

sleeplessinseattle.jpg

Sleepless In Seattle …as a scary movie!

 

 

a-christmas-story.jpgA Christmas Story …as a horror movie!

 

 

Wouldn’t you agree?…

Each of these movies would have been perceived quite differently if viewing audiences had seen those movie trailers!