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Is it a typo? Or a minor technicality?
Whatever it is… it was clearly overlooked by the store’s owners!
This is what I saw on my lunch break the other day:

Wife: Honey… what do you think we should name the company?
Husband: Oh, I dunno. What about “Simply Fashion”.
Wife: Well, we have a LOT of different fashions. I think it should be “Simply Fashions”!
Husband: No way. That sounds silly.
Wife: Okay then. We’ll compromise, we’ll order one of each.
Or, maybe it went something like this…
Husband: Honey… what do you think we should name the company?
Wife: I thought we already decided this… it’s going to be called Simply Fashion”.
Husband: Uh oh. I just ordered signs for “Simply Fashions”. That’s okay, right?
Wife: Ummmm… I ordered a sign for “Simply Fashion” last week!
Oh well… We paid for it, so we’re using it. Maybe no one will notice…
This one takes the cake…
To top it all off, it wasn’t until I drove around to the front of the building that I saw this:

I like to help people find unique ways to do things in order to save time & money — so I write about “outside the box” ideas that most wouldn’t think of. As a lifelong dog owner, I often share my best tips for living with and training dogs. I worked in Higher Ed over 10 years before switching gears to pursue activities that I’m truly passionate about. I’ve worked at a vet, in a photo lab, and at a zoo — to name a few. I enjoy the outdoors via bicycle, motorcycle, Jeep, or RV. You can always find me at the corner of Good News & Fun Times as publisher of The Fun Times Guide (32 fun & helpful websites).