Holiday Commercials... Are They For Real?

Written by Lynnette on January 13, 2008 | Comments (0)

Okay, so here it is, January 13th... and no, I'm not chastising homeowners who still have their Christmas decorations up (...and lit every night!).

This year I turn my attentions toward national advertisers...

I mean, the holidays are past, so why in the world are there still so many commercials on TV still discussing the holidays?

Case in point: Pepto-Pismol!

Every time I look up from my computer at the TV screen (on in the background), it seems I'm catching the tail-end of a Christmas-themed Pepto Bismol commercial.

You know, the one where the chubby old guy is wearing a red & green body-tight shirt and he's trying to dance... or sing... or dance and sing a new theme song about diarrhea.

They also run another similar one that is loaded (excuse the pun) with nerdy guys wearing their ugly Christmas sweaters who are attempting some less-than-attractive dance moves.

So what's the point, Pepto? Why all the holiday-themed commercials so far into the New Year? And why so many times throughout the day?

Did you get a bad "ad buy" or something? (Like... a lower rate for running multiple repeats after the holidays rather than during them?)

Oh wait, on second thought... maybe I get it. Maybe they've achieved their goal exactly as planned, because they got my attention... and yours too -- since you're reading this.

Whatever!...

Pepto-Bismol is certainly not alone in this endeavor. I've been typing away at the computer all day long today -- and the TV has been on in the background the whole time. I must've seen at least 2 or 3 other national advertisers still running holiday-themed ads.

So...

Note to advertisers: It's time to move on. Hey, I've got an idea! Valentine's Day is just around the corner.

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