We did all the legwork: writing all the copy for the 56-page magazine, selling all the advertising inside, and peddling them on-site at all 12 IHRA weekend-long events from February through October.

We even got some of our friends and relatives to go with us to help us sell the programs at the events.

But no one devoted more time and effort than our friend, Mike, seen here selling the programs on-site with Jim.