After attending an IHRA drag racing event in 2002, Jim got the wild idea to create and sell souvenir programs at all IHRA motorsports events.

It all started when he was asked to print something for the IHRA drag racing association, and they invited him to attend a race. When he asked where he could get a program of the weekend's events, he was shocked to find that there was no program.

After months of planning, numerous conversations involving the IHRA and Ambrose Printing Company, and support from a handful of friends and relatives who had agreed to help us pull this off, it all came together. Our friend, Mike, went above and beyond, and became our partner in crime in this entrepreneurial endeavor.

We sold our premiere issue of the PitPass souvenir program at the IHRA's first event of the 2003 season.