There's a new line of makeup products for Eyes, Lips and Face (e.l.f.) on the market.
The best part? They're only $1 apiece!
So, thanks to e.l.f. cosmetics, women can now experiment with makeup without going broke.
(...and they're cheap enough, you can finally afford to have your favorite lip gloss, mascara, or powder everywhere... one in your car, one in your purse, one in your desk at work, and one at your makeup station at home!)
Choose from cool products like:
- A tone-correcting concealer ...that covers dark eye circles, blemishes & redness
- A super glossy lip gloss ...loaded with SPF
- A color protection nail lacquer ...prevents nail yellowing, is chip resistant, and provides a glass shine
An earth & water mascara duo ...with a washable formula on one end of the wand and a waterproof formula on the other- A shielding hydro tint ...that combats premature aging, protects against sun damage & leaves skin radiant and lightly hydrated
Yep, each costs just one dollar!
They also offer lots of cool products for your nails (all still $1 apiece), makeup tools like brushes, applicators, sharpeners, etc. (most for just a buck apiece), and lots of fun makeup brushes as well as kits and gift sets (for $5 to $20).
In fact, the company claims that you can make up your entire face for just $12 ...including all the tools!
Here's an interesting video featuring some of e.l.f's products and the reason for e.l.f's success.
How Can Makeup Only Cost $1?
Before you go thinking this is a teen makeup line or that it's just another brand of "cheap" cosmetics that can't compare to the more expensive makeup lines on the market, consider this...
Just as there are "generic drugs" made which are identical to their high-cost name-brand medicines, there are also "generic makeups" made which are identical to their high-cost name-brand cosmetics.
The only difference is the amount of money spent on marketing the product. Period.
e.l.f. is a prime example of this theory. They are able to offer high quality makeup products at a very low price because of their...
...low overhead costs
...lack of advertising
...minimal packaging
Sometimes, word-of-mouth is the most effective form of advertising there is. Check out all the buzz!
In fact, Shamah, the company's co-owner says that Eva Longoria, Hillary Duff, Alicia Keys, and Jamie Lynn DiScala are among the celebrities who've been known to "snatch a little e.l.f." (see video below).
Who's Behind e.l.f. Products?
Scott Vincent Borba (according to Oprah magazine, he's responsible for Hard Candy's cosmetics line and Neutrogena's men's line) and Joey Shamah.
Together, these two are helping millions of women look great with the same testing & ingredients found in high-end "expensive" makeup... at a fraction of the cost.
For the record, there's no animal testing, and only all-natural ingredients in all e.l.f. products.
Where To Get e.l.f. Products
Supposedly, the e.l.f. makeupis available at Target, but I haven't been able to find it at the two Target stores near me.
Luckily, they offer the same prices for the same products through their website as well. I've been eying their site for awhile now, and I've noticed that they rotate back & forth between FREE and low-cost shipping.
PLUS, when you shop online, they even throw in an extra item for good measure... It's all about first impressions and encouraging ladies to experiment and have FUN with makeup.
Try 'Em Out Online
So tell me, when was the last time you got something of quality for a buck? I know it's been awhile since $10 got ME ten different products worth anything!
And just how much FUN are ya gonna have the day that package arrives in the mail ...loaded with so many cool makeup products to try???
Check out e.l.f. products online.
...This is one time when a few bucks definitely can go a long way!
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Hi, I am from Singapore and would like to know whether do you ship your elf products to Singapore and what is the charges
Having the thought that only $1 for a lip gloss was too good to be true, I ordered a hypershine gloss and I LOVED it! The packaging is not fancy but does the work. The color was playful and it smells really good. I will definitely try other products and recommend the brand to my girlfriends!
I just ordered like $30 worth of products of theirs yesterday so I cant comment on the actual product just yet. But, I found out about E.L.F. because a friend of mine told me that Nordstroms was buying them out and they were selling everything for $1 until the name was changed. So I told a bunch of people and they all ordered. Come to find out this morning that the whole Nordstroms/Bloomingdales (depending on the story you heard) was bull. So that got me worried about my credability to my friends over a cheap product. I did some research and came across this page where people are raving about just how great the product is. That makes me feel better. So we will see when I get the make up if its all its cracked up to be. Thanks everyone for the reviews.
Did you ever receive your make up or did they not ship it to you? I have read numerous emails after I ordered from the company that they have horrible customer service and that most people do not receive their product and they take their money anyway.
I was really excited to get my first e.l.f package. At first, as you may have heard of this, I thought make up for only 1$ is too good to be true. But I still gave it a try. I have ordered about 22 things of all kinds(eyes, lips, face, and brushes,Tools, etc.) and I got a free nail polish remover. I liked all the products expect for the nail remover becuase it got dry very soon. I think you should try differents types of product, but make sure to try all of the products, they are all great. I would rate it 9 out of 10
I've been ordering from elf for quite a long time now...and I have not have any problems with them...I usually get everything and if I don't I get refunded...if something comes damage...I call them and they replace it! I always get everything within a week.
I love their lip products, they are the best and they are the only lip products I use.
The nail polishes are the best I have ever tried and the only ones I use.
The brushes are awesome...only ones I use!
The hydro-tint is one of my favorite products!!! it is soo mosturizing!!!
The press powders are ok...
the concealors and all over face sticks are great!!!! I use no ther concealor!!!
I don't care for the eye shadows though.
The mineral makeup is too light weight and too natural looking...I didn't see much of a difference on my face and no cover up.
The mascaras are awesome but they dry out in the tube too quick...
I don't care much for the other products...I have used everything...and they are ok...for a dollar you can't go wrong...
wish they had a variety of colors though..
Elf is my favorite cosmetic line of makeup!!!!
I've ordered from elf about six or seven times in the past 2 months alone! I love it!!!
I am just now getting into make up now that I have a 'real job' and elf lets me try out a lot of different looks without paying a lot of money. I LOVE the mineral foundation. I bought bare minerals just two weeks ago, and even though i prefer the bare minerals to the elf minerals, I find that it is comparable. I tend to wear elf minerals make up some days and the bare minerals others.
The lip glosses are the BEST!
I don't particularly care for the eye shadow, it is gone in like 3 hours, and is a real nuisance.
The shielding hydro tint and pressed powder are awesome, but my absolute fav elf product HAS to be the mineral make up!!!! ^_^ I totally recommend. I'm going to buy some for my girlfrends.
PS - I never have a problem with shipping. If anything I would say that I am pleased with the service, they shipped rather quickly.
Once they were out of an item I ordered, I too was told I would receive a refund, but it was only $1.00, nothing to fuss over when it wasn't refunded.
I've never had to deal with customer service, but I live on the east coast in Jersey and every time I've ordered, the item has come to my door within two weeks or less!