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Lynnette

According To The FedEx Logo, The Fed-Ex Company Is Definitely Going In The Right Direction!

What's all this talk about FedEx lately?

Notice anything interesting with the FedEx logo?

The front of a Fed Ex truck motoring down the highway. The back of a Fed-Ex tractor trailer on the road.

(...besides the fact that FedEx was obviously working overtime during the holidays, which allowed me to capture all these pictures of different FedEx trucks!)

In my mind, this is one heck of an example of creative marketing. Some call it subliminal marketing.

See if you can find anything different inside the logo...


RELATED:

Here are some behind-the-scenes secrets about the FedEx logo, as told by the logo's creator.

Check out these 25 logos with hidden messages!

FedEx semi truck. FedEx tractor trailer.



7 Comments

Nicole

Wow, that's amazing! I will never look at Fedex trucks the same! lol

Jasmine

i was sooo surprised to c the arrow between the e and the x!!!! Thats so awesome!!!!

Jessica Monkey

you know my aunt and my sister and i were on our way to the mall yesterday and out of the blue my 11year old sister said "you know there is a arrow in the middle on E and X on a fedex truck." my aunt and i laughed are heads off at her because we thougt she was crazy. and all the way home we laughed and picked on her and keep a close eye out for a fedex truck but we never saw one.we even looked at signs on other truck like J.B. HUNT just to say..."hey look summer did you know there was a dot in the middle of J and B on that truck..... i told my aunt i would send her a email of the truck just so she could laugh while she was at work and low and behold when i went to look up a picture of a fedex truck on my computer to send to her today i got this web site....would you know that the craziest girl in the world would be telling the truth all along.

amanda

omg i never noticed the arrow until now what a cool idea

you know on the fedex truck you notice between the E and the X you can see an arrow,which means tha fedex is going.thats awesome

Bobby

The arrow between the letter E and the letter X.

randy

My 10 y.o. son points this out everytime he sees a FDX truck and he also points out the (unintended) spoon in the "e" that's in there, also. He gets such a kick out of reminding us about the logo peculiarities on a regular basis.

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