Budweiser's NEW Marketing Ideas

Written by Lynnette on June 3, 2005 | Comments (3)

According to August Busch IV, president of Anheuser-Busch, Budweiser has some interesting new marketing priorities. He writes:

First, while beer is America's favorite beverage with 58 percent of overall alcohol servings, we must continue to improve the image and desirability of beer. Second, we must keep beer fun and social. Third, we must grow beer occasions. And fourth, we must continue to improve our retail execution."

...sounds good to me.

I'd like to party with this guy!

As part of their retro-themed television, radio and print advertising (and merchandising materials), Budweiser most recently unveiled their new "retro" aluminum cans and bottles.

From the Budweiser press release:

The retro packaging reflects the incredible 129-year heritage of the Budweiser brand while the aluminum bottle complements the image and style of Budweiser drinkers," said Andy Goeler, senior director of Budweiser Marketing, Anheuser-Busch, Inc. "The core message from decades ago holds true today's American beer drinkers enjoy the quality, tradition and taste of Budweiser."

...I'll drink to that!

Right after I listen to a couple of Bud Light Real Men of Genius commercials:

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3 Comments

teresa paulson said:

i have some GOOD ideas for the next "real american heroes"how do i submit my ideas?

June 29, 2008 5:54 PM | Reply to this Comment

Herman Cruz said:

Hello. I am wondering if you could offer some advice. I believe that I have a great idea for a commercial for Budweiser and I have absolutely no clue about pitching the idea. I dont know if you would be able to offer any advise, but any information would be greatly appreciated. Thank you in advance for your time.

Sincerely,
Herman

May 31, 2007 12:47 PM | Reply to this Comment

parker said:

I'm trying to find the Bud Halloween Commercial starring actress Betsy Cox. I can't find it. It is supposed to be very good from what I have heard.

October 29, 2006 8:36 PM | Reply to this Comment

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