At which point does "a good thing" become "too much of a good thing"?
Case in point: I venture into my favorite department store: Kohl's. Upon walking through the door, I'm immediately greeted with lots of "SALE" signs: "huge sale"... "MEGA-sale"... "up to 30% off" sale. You get the idea.
I'm thinking: "Lucky me. I've picked a good day to shop at Kohl's!"
The goal in my mind now switches from: "look for that pair of jeans that I came to buy" to: "check out what's on sale".
Once inside the store, I glance to the left and right for the racks which are displaying the sale items in my department. Ta daaa!... Believe it or not, every rack is sporting a SALE sign!
I look beyond my own department toward the Juniors Dept... and lo and behold... everything there is on sale too!
Upon a quick walk through the aisles -- from jewelry to men's to shoes and housewares -- I notice that every single rack has a prominently displayed sign stating "these items are on sale!"
What is the point?!
In my opinion, it's like crying wolf. The message has been diluted. There's nothing "special" in this store to look at any longer. Not on this day at least.
Yeah, I'll go back to Kohl's again. But hopefully it will be a day when not everythingis on sale.
...Call me crazy, but I'd rather feel like I'm getting a bargain. NOT like I'm being suckered by some marketing ploy.
I actually enjoy searching for that "diamond in the rough" -- that one item that's hip & cool... that just happens to be in my size... and is on sale.
My advice to Kohl's:
Just mark your stuff at whatever price you hope to sell it for. Don't feel like you've gotta have a sale to get us in there. And don't try to trick us into thinking it's something's a good deal or a special price "this day only".
I'm all about "being real". I guess I expect that of my department stores too.
Oh, and get this...
I tried to get a photo of a sign or two inside this store, but I was told by the manager: "We don't allow photographs inside the store." According to the store clerk, they're concerned about divulging information to "the competition". Hmmm... Kohl's used to be my favorite department store! Thankfully, Target (my other favorite store) carries those same jeans...
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Right. For the most part, the items are the EXACT same price before, during and after the "sale".
AN EXAMPLE: A few weeks before this incident, I went in to buy a shirt. Found one "on sale"... (with a sign and all) ...only $8 so I grabbed it.
Turns out, 2 weeks later when I went back for something else, the SAME shirt was the SAME price -- minus the "special sign".
Sorry... I just think there's something not right about that.
Wow - I hope Kohl's does NOT read your website! Cuz I LOVE to see lots of things on sale! I understand what you're saying about special finds and limited offers, but it sounds like the sale they are having now is just that, a special sale - not a gimmik where all prices have been permanently lowered and they mislead you with sale information. Before the sale, and after the sale, the original prices will still be there - with no sale price. Right?