Is it wrong to really crank up the sound on TV every time that commercial for HP digital photo printers comes on?
I'm thinkin "No"... since I was flipping around the radio the other day when I happened upon the ACTUAL full-length version of that song. It's pretty good, but I don't really need a whole song of it. Just a few head-bopping moments do me fine.
Turns out it's a 1968 tune by The Kinks. (And to think, I even told Jim: "Listen, honey! Those HP commercials have done so well, they've even released the entire song on the radio now... That group will probly be a one-hit-wonder.")
---> Watch the full-length HP printer commercial yourself. (...It's the chorus that I like the best.)
Special Effects In HP Printer Commercials
And I DIG the effects in this commercial. So much, that I invite you to view all of the HP commercials where they "frame" real-life images as they happen. ...Too, too cool!
By the way, the guy in the "Francois" one (my personal favorite) is the director of the ad campaign himself!
Turns out, the HP digital photography TV ads won "Campaign of the Year" from Adweek Magazine. I'm not surprised.
Keep your eyes on this site. Odds are, they'll be tossing their newest commercials up there soon! They also explain how the special effects were created.
What I Learned Today...
That they're saying "picture book" in the chorus. I admit, I didn't have a clue as to what they were saying, but I thought it was more along the lines of something like this: "Big John took... a picture of your mama... taken by your papa." (Whoops!)
Guess that goes along with millions of others who are singing the wrong words to popular songs...
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Does anyone know the name of the classical song on one of the HP commercials? I think it's from 2006 or something.
Thank you so much! For three years I've been trying to get the name of the song and find the song. I still can't find it, but at least I know the name now. The commercial is visually awesome as well-- glad that it won an award
em - The song by the Kinks is called "Picture Book"
Have fun!
hey, um i heard the song was by the kinks (the one in the hp commercial), but i was just wondering what it was called because i can't find it on itunes
do you know the name of the song in the other hp ad... there are no lyrics to it just music .. like classical
Briefly: Zoic Studios composited various layers of imagery using After Effects and finishing in HD via the flame.
Here are more details about the process used to create the Hewlett-Packard printer commercials featuring Francois Vogel:
By the way, here's another one of HP's latest commercials.
What software/techniques are being used for this video? They look awesome.